Marketing Research Tools for Small Business

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Marketing Research Tools for Small Business

June 4, 2020 @ 6:00 pm - 7:30 pm

In this workshop, you’ll gain a practical understanding of marketing research techniques and tools.  You’ll learn how to develop a marketing strategy by utilizing free resources to access customer demographics, spending habits, and possible trends in your industry. There will be particular emphasis on how to target your best potential customers and minimize wasted exposure, helping you deliver your products and services cost effectively.

  • Discover how to  put ReferenceUSA and DemographicsNOW to work for you
  • Learn how business librarians can help you with your specific research needs
  • Leave with tangible market research skills you can put into practice immediately

Free webinar but pre-registration is required*

*Access link will be sent two days before the event*

More information at (609) 771-2947 or email us at

Presented in partnership with the UCEDC and sponsored by the Mercer County Economic Development Office, the United States Small Business Administration, and the New Jersey Small Business Development Center at The College of New Jersey.


June 4, 2020
6:00 pm - 7:30 pm
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