Does email marketing truly work? Or is it all noise and spam? Professional email marketing has proven to be the most targeted, trackable, and efficient tool for building and maintaining relationships in all types of businesses and organizations. The beauty of email marketing, done right, is that it empowers you to: attract past customers, engage current customers, and entice prospective customers. The world of entrepreneurial marketing is confusing. Because of the high volume of communications on the internet, in all its various channels, it’s challenging for a prospective client to choose YOU without first achieving a high trust factor. Providing consistent and valuable content in your field, delivered in a friendly and personable voice, and gaining a reputation of being a knowledgeable sharer is the answer to building that trust. And the best place for that to happen is where they check in every day – their inbox. Let’s learn how to master simple email marketing tactics with a comprehensive look at winning strategies that lead to increased profits, engagement, and customer retention.

Speaker(s): Susana Fonticoba