“Content Marketing” simply means talking about your expertise and your products and services in a way that attracts your ideal customer to take the next step in working with you. Stay top of mind with potential and past customers, and “speak their language: to entice them to choose you and your company above the competition. If you’re a business owner, you’ll want to learn how great content marketing can be an effective lead generator and entice prospects to become customers. If you’re a career professional, content marketing can showcase your expertise, personal brand, professional experience and core values. What are the Keys to Great Content? Where do you publish your content? I’ll reveal how “keeping it real” will reel ’em in. You don’t have to be a Pulitzer Prize winner to provide valuable communications, bu you do have to be consistent. You’ll be creating great messaging easily once you understand how people search, how to plan out your content in advance, where to publish, and how to make it happen consistently.
Speaker(s): Susana Fonticoba